Early bird: £49 a month, kept while you stay. 34 places left. See pricingEarly bird: £49 a month. 34 places left. See pricing
Answering services for dealerships

Automotive answering services: give sales and service a useful lead.

How to choose an answering service for a dealership or garage: what each option does with a vehicle enquiry or workshop request, what a month costs and when booking access matters.

Prices and provider claims checked 22 September 2026, and Sayora's own claims checked against the Sayora app on 30 October 2026. Worked bills and call examples are illustrative.

Picture two calls coming in while everyone's busy. One's about a car in your advert, and the other's an MOT booking. They need different handovers. Sales needs to know which vehicle the caller means and when they want to see it. Service needs the registration, the work requested and the preferred date. And both need a number to call back.

Sayora is worth trying when capturing those details is enough: £49 a month for AI answering, unlimited minutes, and a summary by text, email or both. On MotorDesk, Sayora also answers from your live stock and books test drives into your MotorDesk calendar. If a caller needs a slot confirmed in another dealer management system, or a person put on the line, shortlist a service that can complete that step.

I'll show you what a good handover looks like for both calls, what the alternatives add and what 120 calls a month would cost.

Full disclosure: we make Sayora, so bear that in mind as you read. Provider facts and prices were checked on 22 September 2026, and the recommendations use what each service publishes. The examples and bills are illustrations, and nothing here claims to have tested anyone's call quality.

Pick the service for the handover

  • Sayora, for sales and service enquiries your team will confirm. One fixed monthly bill, answers specific to your business and a summary after the call. On MotorDesk, Sayora answers from your live stock and books test drives. Sayora doesn't connect to other dealer systems or transfer calls.
  • Answer, for simple human message taking with no monthly plan. Its pay-as-you-go rate is easy to model. Just don't assume the wider automotive features come at that rate.
  • Jodie, for AI with a transfer option. Basic is £49 a month, and its plan comparison puts bookings and transfers on the £99 Professional tier.
  • Moneypenny, for human automotive reception with access to your systems. A stronger place to start when calls need to end in a confirmed booking or reach your team. Get the actual workflow priced.

If you run a breakdown or recovery line, sort out how it reaches a person before you buy enquiry cover. A text summary isn't a staffed recovery service.

A sales call and a service call, step by step

Sayora learns from your business information and instructions. So give Sayora your opening hours, location and services, plus the details your team needs for a callback. Sayora can then answer those general questions and screen out cold sales calls.

Let's take an example sales call first. Someone asks about a specific car in your advert and wants a test drive on Saturday. The useful result is a message that identifies the vehicle, the caller and the time they asked for. Sales still checks the stock and confirms the appointment, unless you're on MotorDesk, where your receptionist answers from your live stock and can book the test drive on the call.

A workshop call needs something different: the registration, the work they want, their preferred date and a callback number. Your service adviser checks workshop capacity and confirms the booking. When you test it, make sure Sayora keeps “requested” and “booked” clearly apart.

You keep your current number and forward calls to a dedicated Sayora number. The diversion options and charges depend on your phone provider. Sayora's £49 monthly plan has no setup fee, your first week is free from signup with no card, and you can cancel at any time. Without a card the week includes 100 minutes of calls.

Sayora books into a connected Google Calendar or Cal.com, which helps if one of those calendars shows the availability you actually sell. If your dealership runs on MotorDesk, Sayora connects to MotorDesk: your receptionist answers from your live stock, books test drives and viewings into your MotorDesk calendar, and sends each lead to MotorDesk with its lead type. What Sayora can't do is create a workshop job in a DMS, reserve a courtesy car, or check stock anywhere but MotorDesk.

Where the alternatives are stronger

Answer: the rate card and the wider service

Answer's pay-as-you-go service prices human message taking at £2.20 a call for new customers, excluding VAT, with a £25 minimum credit purchase. There's no monthly subscription fee. Email delivery is included, and SMS is an optional 10p per message.

That suits a garage that wants a person taking basic messages. Its automotive page describes a broader offer, including system connections and transfers. Get those tasks priced explicitly, though, and don't attach them to the £2.20 headline until Answer confirms them.

Jodie: compare the tier that does the job

Jodie describes capturing vehicle details and garage enquiries by AI. Its pricing comparison lists unlimited minutes and email notifications on Basic at £49, with bookings and transfers on Professional at £99. Prices exclude applicable taxes.

For enquiry capture, Basic is the direct price comparison with Sayora. If you want AI to transfer a caller, Professional is the one to trial. Either way, check the actual calendar connection and what happens when nobody picks up a transfer. Having a booking feature doesn't mean it can reach your DMS.

Moneypenny: price the completed workflow

Moneypenny's automotive service describes human receptionists who book services and test drives, capture leads into your CRM and transfer calls. It's priced by quote.

Ask for a demonstration in your own sales or workshop system, and include a slot that's just become unavailable. Make sure the quote covers the hours, transfer charges, minimum term and notice period. The Moneypenny comparison covers the wider differences between the two services.

What 120 calls a month would cost

Let's price an illustrative month of 120 answered calls. Compare the message-taking options first, then add the price of any extra step you need.

Illustrative monthly costs at 120 calls, using published prices checked 22 September 2026. Tax treatment and service limits are explained below.
Service and planMonthly cost
Sayora£49
Jodie Basic£49
Jodie Professional£99
Answer (email)£264
Answer (email + SMS)£276
MoneypennyQuote required

Answer works out as 120 × £2.20, plus another 120 × 10p if you choose one SMS per call. Both totals exclude VAT, and Jodie's prices exclude applicable taxes. Sayora is shown at its published monthly price, with unlimited minutes.

If you only need occasional overflow, though, Answer can cost less than a subscription. Ten calls at its new-customer rate use £22 of credit, although the minimum purchase is £25. At sustained volume, the flat-price AI plans are easier to budget. You can explore selected human plans at your own volume in the cost calculator.

Keep stock, finance and urgent help with the right person

Sayora should capture stock and parts enquiries for your team to check against what's actually available. Spell that out in your instructions. A confident guess about a car that's already sold makes more work for sales than an honest callback request.

On finance, the FCA's motor-dealer guidance explains that the permissions a firm needs depend on the activities it carries out. The practical line for Sayora is simple: capture the enquiry for your approved finance process. Sayora doesn't advise on credit, quote personalised payments or decide eligibility.

And remember, Sayora has no live transfer. Keep recovery and urgent assistance on the route you've arranged for them. If a supplier offers transfers, test who answers outside office hours and what happens when that person isn't available.

Judge it by the message your team gets

For your trial, try four calls: an enquiry about an advertised car, an MOT request, a finance question and a request for a part nobody's sure you have. Check that the service captures useful details and leaves anything uncertain for your team to confirm.

Make sure sales and service each own their callbacks. And before you divert real calls, use the trial sheet to record what the caller heard, what reached your team and what still needed doing.

Questions answered

The things worth asking before you choose.

Clear answers, with no sales-script detour.

Can Sayora confirm whether a car is in stock?

Yes, if your dealership runs on MotorDesk. Once it's connected, Sayora answers from your live stock, and a sale or a price change reaches your receptionist within about five minutes, or about half an hour if your MotorDesk key can't read Vehicles. We switch MotorDesk on for each dealership. On any other system, Sayora answers from the business information you provide and doesn't check stock, so have Sayora capture the vehicle, the caller's details and what they're asking for, then have sales confirm availability.

Can Sayora book an MOT into our dealer management system?

Not into a workshop DMS. If your dealership runs on MotorDesk, your receptionist can book the MotorDesk booking types you switch on, such as test drives and viewings, straight into your MotorDesk calendar. Sayora doesn't connect to other dealer management systems, so if your workshop diary lives in one, your service team will need to check and confirm each booking request. A connected Google Calendar or Cal.com only helps if it shows the real capacity you want callers to book.

Can an answering service discuss finance?

That depends on your dealership's arrangements and the role of whoever's handling the call. Sayora captures finance enquiries for your team, without advising on credit, quoting personalised payments or deciding eligibility. Have the person responsible for your finance process approve that boundary.

How much does an AI phone answering service cost?

Among the services in this guide, Sayora is £49 a month with unlimited minutes. Jodie is £49 on Basic or £99 on Professional, where bookings and transfers start, both before applicable taxes. For comparison, Answer charges new customers £2.20 a call for human message taking, before VAT, so 120 calls come to £264. Prices checked 22 September 2026.

Does Answer's per-call rate include automotive integrations?

Not necessarily. Answer's pay-as-you-go page prices basic message taking. Its automotive page describes more, but that doesn't establish that those extras are included at £2.20 a call. Get bookings, transfers, DMS access and any separate package or charges confirmed in writing.

Evidence ledger

Every comparison has a checked source.

Provider facts and prices were checked directly. Follow a source before buying because plans can change.

  1. 01
    Moneypenny automotive answering service

    Moneypenny, checked 22 September 2026. Human receptionists for automotive businesses, service and test-drive booking, qualified leads into your CRM, transfers, email and SMS delivery, standard hours and 24/7 options, AI receptionist option, CRM integrations and minimum contract terms. No published price.

  2. 02
    Answer automotive answering service

    Answer, checked 22 September 2026. 24/7 answering by receptionists and AI voice agents for garages, forecourts and dealer groups, service booking and MOT availability handling, parts, finance and sales enquiries, SMS and email delivery, human transfer and DMS and calendar integration.

  3. 03
    Answer pay-as-you-go call answering

    Answer, checked 22 September 2026. New-customer human rate, minimum credit purchase, email delivery and optional SMS price. The rate card does not establish inclusion of the wider automotive features.

  4. 04
    Jodie for mechanics and garages

    Jodie, checked 22 September 2026. AI answering of breakdown and booking calls, capture of vehicle details, faults and urgency, text and email summaries, 24/7 cover and the seven-day trial.

  5. 05
    Jodie pricing

    Jodie, checked 22 September 2026. £49, £99 and £199 monthly tiers with unlimited minutes, no setup fee, month-to-month terms, taxes excluded and the tier boundaries for bookings and transfers.

  6. 06
    Motor dealers, consumer credit authorisation

    Financial Conduct Authority, checked 22 September 2026. The permission a motor dealer needs to introduce customers to third-party finance providers and the requirement to make clear that the dealer is a broker, not a lender.

  7. 07
    Sayora pricing

    Sayora, checked 22 September 2026. Published price, trial, cancellation, dedicated number and notification capabilities.

  8. 08
    Sayora integrations

    Sayora, checked 28 October 2026. The calendars Sayora books into, and the MotorDesk integration, including live stock, leads with a lead type and bookings in the MotorDesk calendar.